Articles on: Agenda & appointments

Creating your Google Business profile

A Google Business profile (the business listing that shows in Google and Google Maps) lets new clients find you, read your reviews and book directly through your Klarity page. It's free and takes a few minutes to create.


Why a Google Business profile


When someone searches "coach" near them or types your name, this profile is what appears on the right of Google (and on Maps). It gathers your business, your hours, your website, your reviews, and a booking link — that of your Klarity public page. It's one of the simplest acquisition channels for a solo coach.


The Google Business profile (formerly Google My Business) is 100% free and has nothing to do with Google Ads (paid advertising). You don't pay anything to be present.


Good to know: Klarity doesn't create the profile for you — it's created at Google. Klarity gives you the booking link to add to it, from the Showcase on Google card in Agenda › Public booking page.


Creating your profile step by step


  1. Go to business.google.com and sign in with your Google account (create one if needed).
  2. Enter the name of your business as your clients know you (your name or your practice's name).
  3. Choose a relevant business category (e.g. Life coach, Professional coach, Consultant). You'll be able to add others later.
  4. Indicate your location:
    • No public address (you receive clients by video or at their place): choose the "I serve customers at their location" / service area option, and fill in the cities covered. Your home address stays hidden.
    • With a practice: enter the address — it will show on the profile and on Maps.
  6. Add your contact details: phone and, in the Website field, paste your Klarity booking link (see next section).
  7. Verify your profile: Google checks that the business is really yours (by phone, email, video or mail depending on the case). As long as the profile isn't verified, it doesn't appear publicly.


💡 Tip: complete the profile after verification (description, hours, photos): a complete profile ranks better and inspires more trust.


Adding your Klarity booking link


Your Klarity public page acts as a booking button from Google.


  1. In Klarity, open Agenda › Public booking page and check that the page is active.
  2. In the Showcase on Google card, click Copy (the booking link …/coach/your-name).
  3. On your Google Business profile, paste this link in the Website field and, if offered, in Appointment links.


Don't wait for the blue "Book with Google" button: it's reserved for partners integrated into that program, which Klarity isn't. Your Klarity link works perfectly as a regular website / appointment link — the client lands on your booking page and picks their slot.


If the Showcase on Google card invites you to activate your public page first, it means your booking page is disabled or has no URL: activate it on the same page (see Activating and sharing your public booking page).


Collecting Google reviews


Reviews strongly reinforce your profile. Klarity can automatically invite your clients to leave one.


  1. Get your review collection link from your Google profile ("Get more reviews" option → link to share, of the form https://g.page/r/.../review).
  2. In Settings › Google reviews, paste it in the Google review link field, then Save.
  3. Once filled in, the report email sent after a session includes a Leave a Google review button — with nothing more to do each time. Remove disables the option.


The report email goes to all your clients: don't only solicit satisfied clients, it's against Google's review rules.


💡 Tip: ask for the review right after a successful session, when satisfaction is highest. The Klarity report email does it at the right moment for you.


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Updated on: 18/07/2026

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